--- title: "Ethoxylation: Get the Features and Formula your Customers Want Most" description: Ethoxylation can be used to create such a wide variety of end results, the possibilities for the cleaning, personal care, agricultural, lubricant, metalworking, textile, paint and coatings, and other industries are limitless. image: https://blog.ethox.com/hubfs/_DSC0291_ethox%20blog%20featured2.jpg --- ** [![ Ethox](https://blog.ethox.com/hubfs/Ethox%20April%202017%20Theme/Images/ethox-logo-headerr-e1464067864991.png)](http://www.ethox.com) [![ Ethox](https://blog.ethox.com/hubfs/Ethox%20April%202017%20Theme/Images/logopennant-e1437894936625.png)](http://www.ethox.com) [![ Ethox](https://blog.ethox.com/hubfs/Ethox%20April%202017%20Theme/Images/logopennant-e1437894936625.png)](http://www.ethox.com) [![ethoxwhitelogo-200tall](https://blog.ethox.com/hubfs/ethoxwhitelogo-200tall.png)](https://ethox.com/) [![Syntha-tagline_wht](https://blog.ethox.com/hubfs/Syntha-tagline_wht.png)](https://ethox.com/) * * ## Welcome to Ethox • Formed in 1968 # Ethox Chemicals- The American Chemical Company [**](https://blog.ethox.com/cleaner-and-greener-beauty-products) [**](https://blog.ethox.com/ethox-welcomes-new-agronomic-product-development-lead) # Ethoxylation: Get the Features and Formula your Customers Want Most ** October 10, 2022 Categories ** - [General](https://blog.ethox.com/topic/general) [ ![](https://blog.ethox.com/hs-fs/hubfs/_DSC0291_ethox%20blog%20featured2.jpg?width=960&height=750&name=_DSC0291_ethox%20blog%20featured2.jpg) ](https://blog.ethox.com/ethoxylation-get-the-features-and-formula-your-customers-want-most) [**](https://blog.ethox.com/hubfs/_DSC0291_ethox%20blog%20featured2.jpg) What do your customers want most when it comes to a cleaning agent? Lots of bubbly suds? Easy rinsability? Tough, stain-fighting action? No matter what your target demographic is looking for, the process begins with ethoxylation. Learning more about this process and the benefits it provides can help you create a formula that includes the factors your buyers want most – at a price point you can afford. #### ![Ethoxylation](https://blog.ethox.com/hs-fs/hubfs/_DSC0291_ethox%20blog.jpg?width=316&name=_DSC0291_ethox%20blog.jpg)What is Ethoxylation? At the most basic level, ethoxylation combines several Ethylene Oxide (EO) molecules with an oxygen, nitrogen, or sulfur atom (-OH, -NH or -SH) on the end of a hydrophobic molecule to create a surfactant. Surfactants are used in everything from laundry detergent to body wash to water-based lubricants to paint, primarily because of their dual nature. From giving consumers the bubbles that say "it's working" to residue-free rinsing, you can't make an effective cleaning product without Ethoxylation. #### Oil + Water Compatibility The secret behind the most successful cleaning and detergent-based products is in their dual nature. Ethoxylation produces molecules with both *oil-loving* (hydrophobe) and *water-loving* (hydrophile) features, offering unlimited possibilities when it comes to product formulation. From creating a sink full of bubbles that rinse cleanly away to combatting a variety of tough laundry stains, surfactants are at the core of every successful detergent-based product sold today. #### Put Ethoxylation to Work for your Brand For over 50 years, Ethox Chemicals has been at the forefront of EO use and development, reacting ethylene oxide with hydrophobes from each of the following major chemical groups. Each of these compounds offers different benefits when combined with EO:  - FATTY ALCOHOLS - FATTY ACIDS - FATTY AMINES - OILS (SUCH AS CASTOR or HYDROGENATED CASTOR, COCONUT, SOYBEAN) - ALKYL PHENOLS - GLYCERIDES - BLOCK COPOLYMERS ####  Popular Ethoxylation Products While individual compounds vary, the products created via ethoxylation enhance viscosity and prevent separation, resulting in smooth, appealing formulas that won't separate or break down over time. The components used in the ethoxylation process will determine what benefits the resulting product offers and how it can be used. Depending on the combination of EO and hydrophobe used, the results include: - [EMULSIFIERS](https://ethox.com/ethoxylation-search/) - [COUPLING AGENTS](https://ethox.com/ethoxylation-search/) - [WETTING AGENTS](https://ethox.com/ethoxylation-search/) - [VISCOSIFIERS](https://ethox.com/ethoxylation-search/) - [PARTICLE STABILIZERS](https://ethox.com/ethoxylation-search/) - [LUBRICANTS](https://ethox.com/ethoxylation-search/) Because the ethoxylation process can be used to create such a wide variety of end uses, the possibilities are limitless. [![Search Ethoxylation Process](https://no-cache.hubspot.com/cta/default/2426603/21366cf4-8244-4b5e-9a98-4f2849705993.png)](https://cta-redirect.hubspot.com/cta/redirect/2426603/21366cf4-8244-4b5e-9a98-4f2849705993) #### Get the Features and Formula your Customers Want Most Your brand is unique – and your products should be too. Our current lineup of over 500 products includes many different surfactants designed for a variety of end uses and consumer demands. Get in touch with one of our Ethoxylation specialists today to discuss your needs and to discover which product is right for your brand. If we don’t already have the right product for you, our extensive experience with EO and hydrophobic compounds means that we can help you create the exact formula your customers need – and make it truly your own. If you can dream it, we can do it.   [![Contact Us](https://no-cache.hubspot.com/cta/default/2426603/ffbe6776-fbfb-447d-b174-071619e56fba.png)](https://cta-redirect.hubspot.com/cta/redirect/2426603/ffbe6776-fbfb-447d-b174-071619e56fba) Share the News ... - [Tweet](https://twitter.com/share) ### Related posts [ ![](https://blog.ethox.com/hs-fs/hubfs/Manufacturing%20Capabilities.jpeg?width=960&height=750&name=Manufacturing%20Capabilities.jpeg) ](https://blog.ethox.com/manufacturing-capabilities-versatility-and-adaptability-focused) [**](https://blog.ethox.com/hubfs/Manufacturing%20Capabilities.jpeg) [**](https://blog.ethox.com/manufacturing-capabilities-versatility-and-adaptability-focused) March 15, 2017 #### [Manufacturing Capabilities: Versatility and Adaptability Focused](https://blog.ethox.com/manufacturing-capabilities-versatility-and-adaptability-focused) --- [**Read more](https://blog.ethox.com/manufacturing-capabilities-versatility-and-adaptability-focused) [ ![](https://blog.ethox.com/hs-fs/hubfs/header%20personalized%20service%20vs%20automated%20technology.jpg?width=960&height=750&name=header%20personalized%20service%20vs%20automated%20technology.jpg) ](https://blog.ethox.com/what-sets-ethox-apart-personalized-chemical-manufacturing-in-an-automated-world) [**](https://blog.ethox.com/hubfs/header%20personalized%20service%20vs%20automated%20technology.jpg) [**](https://blog.ethox.com/what-sets-ethox-apart-personalized-chemical-manufacturing-in-an-automated-world) March 15, 2017 #### [What Sets Ethox Apart: Personalized Chemical Manufacturing in an Automated World](https://blog.ethox.com/what-sets-ethox-apart-personalized-chemical-manufacturing-in-an-automated-world) --- [**Read more](https://blog.ethox.com/what-sets-ethox-apart-personalized-chemical-manufacturing-in-an-automated-world) [ ![](https://blog.ethox.com/hs-fs/hubfs/header%20AG%20JT85.jpeg?width=960&height=750&name=header%20AG%20JT85.jpeg) ](https://blog.ethox.com/ethox-chemicals-announces-novel-dispersant-chemistry-for-challenging-oil-based-agrochemical-formulations) [**](https://blog.ethox.com/hubfs/header%20AG%20JT85.jpeg) [**](https://blog.ethox.com/ethox-chemicals-announces-novel-dispersant-chemistry-for-challenging-oil-based-agrochemical-formulations) March 15, 2017 #### [Ethox Chemicals Announces Novel Dispersant Chemistry for Challenging Oil-Based Agrochemical Formulations](https://blog.ethox.com/ethox-chemicals-announces-novel-dispersant-chemistry-for-challenging-oil-based-agrochemical-formulations) --- [**Read more](https://blog.ethox.com/ethox-chemicals-announces-novel-dispersant-chemistry-for-challenging-oil-based-agrochemical-formulations) [** ###### Cleaner and Greener Beauty Products ](https://blog.ethox.com/cleaner-and-greener-beauty-products) [** ###### content.next_post_name ](https://blog.ethox.com/ethox-welcomes-new-agronomic-product-development-lead) ## Join our newsletter [![ethoxwhitelogo-200tall](https://blog.ethox.com/hubfs/ethoxwhitelogo-200tall.png)](https://ethox.com/) ## [864-277-1620](tel:8642771620) [Contact Us](https://ethox.com/contact/) Ethox Chemicals, LLC • 1801 Perimeter Road • Greenville, SC 29605 [Privacy Policy](https://ethox.com/privacy-policy/) I [Quality Policy](https://ethox.com/wp-content/uploads/2023/10/Quality-Policy.pdf) I [Patents](https://ethox.com/patents) I [Job Opportunities](https://ethox.com/job/) © 2023 Ethox Chemicals, LLC. 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